Posted on 22nd Jun 2009 @ 1:35 AM

Paolo Arrigo has the UK agency for Franchi Sementi and sells a great range of seed as well as asparagus crowns, truffle trees, grape vines and fig trees. He operates out a light industrial area in Harrow and sells through mail order and into shops. He also provides advice and assistance to English speaking agents around the world like The Italian Gardener. His recently published book "From Seed to Plate" is available from the Italian Gardener website and draws on his Italian heritage and his experience selling Franchi seed.

Seeds of Italy business is very seasonal and has high turnover and their order processing proceedures are very slick and many will be applied to The Italian Gardener operations.